Sometimes you want to track how many times users download particular files like newsletters and application forms as these act as micro conversions or steps along the path to your major conversions and business goals.

In this article we will look at how to track downloads as Events in Google Universal Analytics (UA) by using Google Tag Manager (GTM) to monitor for clicks on downloads and then fire the event tag.

If you are an SEO Company looking to set this up for a client, this is particularly helpful because you can avoid having to wait for developers and get this setup fairly quickly.

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If you have been using Google Tag Manager, you know it’s a great tool to implement all your tracking tags and code snippets in one centralised container.

Once the container code is added just after the HTML <body> tag on every page of your site, you no longer need to bother a developer to add or change tags in the future, as you no longer need to edit code on the site.

It also has many of the most common tags like Google Analytics, Adwords, Doubleclick & Floodlight built in to the system, allowing you to fill out the relevant details in the GTM interface avoiding having to type the code manually, or experience errors due to copying and pasting.

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Improve the click-through rates and the SEO of your website with optimised title tags and meta descriptions.

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Learn more about title tags and meta descriptions.

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Every business owner knows that some customers are more valuable than others. But understanding the average value of a customer is a powerful metric you can use to boost revenue, reduce interactions with bad customers, and attract higher quality customers.

Knowing your customer lifetime value (CLV) can help you plan everything from how much you should spend marketing to new customers to how to boost overall customer worth. How do you attract high-value customers? What can you do to focus on relationships with your best customers? Can expanded offerings increase revenue for existing customers? Simple maths and understanding CLV can help you start to answer these questions.

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Following up, from our previous article on “how-to” setup Google Webmaster Tools (GWT), are insights into using some of the most valuable features from this tool.   We will look at how to use these features to get a clearer picture of a site’s health and how to troubleshoot common problems.

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Setting up Google Webmaster tools to monitor the health of your website

Google Webmaster Tools is a free web based dashboard linked to your Google account that keeps you informed about your sites health and its current status in Google’s search engine. It also allows site owners to inform Google about new content via a sitemap, and deal with any Malware or security issues.

Google Webmaster Tools works hand in hand with Google Analytics to give you a clearer picture of how your site is performing.

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For years digital marketers have predicted mobile search would surpass desktop. In 2014, we finally saw it happen. It’s no surprise that we’re now seeing consequences for websites that are not mobile-friendly in search. Starting April 21st Google will include “mobile-friendliness” as a ranking signal. This change is expected to have a significant impact on worldwide search results – in all languages. Google’s goal is to make it easier to get relevant, high quality search results for users specifically optimised to their device of choice. No one knows the specific percentage of queries that will be impacted. However, Google has estimated about 50% of all search is done on a mobile device.

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Social media marketing is arguably one of the toughest strategies to master as a small business owner. However, it’s also one of the most lucrative.

While some platforms are making the social media game hard to play (ahem, Facebook), Google is thankfully making it much easier with features that can make a serious improvement in boosting your business’ search engine rankings and increasing your online exposure.

Not to mention it’s an informative, fun and user-friendly platform, and with over one billion registered and 359 million active Google+ users, it’s a no-brainer that a strong Google My Business page following is something you need for your business.

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As with most things in this world, setting up a Google My Business page isn’t always flawless. There’s always the chance that you may run into a few headaches if your business has duplicate listings, someone else claimed your business or address, or any number of other technical issues that will make you want to rip your hair out.

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Now that you know how to set your Google My Business page up lets jump into an in depth look at optimising your listing and how it can help you dominate local SEO.

Local search is by no means a new concept, what is new is the way that consumers are performing these searches and how business owners can reach them.

Spending some time to optimise your Google My Business page can reap great rewards for your organisation and contributes to building a good SEO foundation for success.

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