Case Study – Florists

SEO Case Study | Online Florist


Client: The Flower Factory


Segment: Online Florist

Status: Ongoing SEO Program

The Flower Factory is one of Australia’s largest florists and have been arranging fast flower delivery throughout Australia since 1977.Recognising that the traditional referral channels were being circumvented by the Search Engines, The Flower Factory decided to focus on the web as their main marketing resource. In preparation for Valentine’s Day, we ramped up our SEO efforts to focus on Valentine’s Day related keywords with an astonishing result.

seo & web conversion results

Page 1 results on for

  • florist
  • florist deliveries
  • florist shops
  • valentine’s day flowers
  • romantic flowers Sydney
  • deliver roses Sydney
  • florist online Sydney
  • florist delivery Sydney
  • send flowers Sydney
  • online flower delivery Sydney

And appearing on Page 1 for over one hundred more high demand keyword phrases


  • Over 42% year on year growth

Page views

  • 5.49 page views per visit


  • Conversions up 73.12% in the 14 days leading up to Valentine’s Day compared year on year


  • Positioned as a leading online florist providing same day flower delivery.

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